The 2020 Nielsen DMA rankings provide the most accurate and up-to-date portrayal of current radio and television markets. The route to optimal placement goes through Nielsen DMA rankings more often than not, as DMAs gives the PR pro an inside look at the population of an area. To maximize the use of these radio tools, targeting the proper media outlets is a vital component of PR campaigns. Radio Media Tours (RMTs), Audio News Releases (ANRs) and Public Service Announcements (PSAs) are just a few of the tools which are critical to the success of many campaigns. The modern PR pro uses social media, broadcast and print to disseminate messages. One of the primary goals of public relations is to distribute a targeted, controlled message to its widest possible audience without losing cost efficiency or diluting the message. Learning the particulars, especially the basics of Nielsen DMA rankings, is an essential tool for helping clients achieve maximum exposure and ROI.
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